Operating Call

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Operating Call

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Operating Call

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Selected Operating Results

$1.5M → $110M in Revenue

Built and scaled a regional commercial platform from approximately $1.5 million to $110 million in revenue.

22.6% YoY Growth

Delivered 22.6% year-over-year growth across a $38 million P&L in a mature, commoditized market.

$500M+ Valuation Uplift

Led a $50 million managed-services build that produced more than $30 million in recurring free cash flow and contributed to more than $500 million in valuation uplift.

Operating Experience

Operating Call is led by Morrissey Perfetti, an operating executive with experience building, leading, and transforming businesses across industrial services and manufacturing, professional and financial services, technology, artificial intelligence, media, and regulated markets.

Her work spans CEO and Chief Commercial Officer mandates and direct P&L responsibility, including commercialization, operating improvement, value creation, and strategic execution across sales, product, operations, finance, and management.

Her experience includes public and private companies, founder-led businesses, private-equity portfolio companies, family-office-backed and venture-backed companies, and venture-studio environments.

Morrissey Perfetti

View Morrissey’s LinkedIn profile →

When Operating Call Is Brought In

Commercialization is not converting

Strong product capability or early market evidence is not becoming scalable revenue. The company lacks a repeatable commercial model, revenue engine, or path from customer interest to adoption.

Operating performance is falling short

Growth has stalled, margins are compressing, or increasing revenue is not producing the expected cash flow and operating performance.

A consequential priority requires focused execution

The operating model no longer fits

The business has outgrown the model that created its early success. Sales, product, operations, finance, and management are not aligned around the outcome.

A critical customer, product launch, market entry, transformation, or ownership transition is off track and requires experienced operating leadership with direct responsibility for the outcome.

Capital or a transaction raises the stakes

An operating plan must be tested before additional capital is committed, or operating performance must be strengthened ahead of a financing, acquisition, recapitalization, or exit.

Management needs additional operating capacity

The leadership team understands the objective but lacks the capacity or specific experience to take on a consequential initiative without compromising the core business.

The investment thesis must become operating performance

An investment is not tracking to plan; an acquisition thesis requires an executable operating plan; or management needs additional operating capacity around a consequential priority.

The priority extends beyond a critical function

The outcome depends on coordinated execution across sales, product, operations, finance, and management.

Who We Work With

Operating Call works across the ownership and management groups responsible for the outcome.

Companies and Management Teams

Works alongside management to take responsibility for a defined cross-functional operating priority.

Boards and Investors

Provides operating judgment and execution capacity when performance or transition requires attention beyond normal governance.

Adds direct operating capability around investments when the capital partner does not maintain that capability internally.

Family Offices and Capital Partners

How the Work Is Structured

The role, authority, and duration are defined by the outcome.

Objective and Scope

Define the outcome, primary operating constraint, and work required.

Role and Authority

Operating Call works alongside management through an embedded or interim executive mandate.

Term and Structure

Each mandate begins with a defined scope, initial term, and clear responsibility for the operating priority.

Start With the Operating Call

When stronger execution is central to the outcome, the first step is a conversation—to understand the objective, the operating context, and whether Operating Call is relevant.

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Operating Call

morrissey@operatingcall.com